This past week Adobe launched beta of Photoshop Express, a little over 1 year since Adobe announced its intention to put Photoshop online (see Photoshop In A Software As A Service (SaaS) Model?). Unfortunately for Adobe what proved to be most noteworthy about this new application is not its functionality, but the rights grab they’re making for each image that is processed in the online application.
8. Use of Your Content
a. Adobe does not claim ownership of Your Content. However, with respect to Your Content that you submit or make available for inclusion on publicly accessible areas of the Services, you grant Adobe a worldwide, royalty-free, nonexclusive, perpetual, irrevocable, and fully sublicensable license to use, distribute, derive revenue or other remuneration from, reproduce, modify, adapt, publish, translate, publicly perform and publicly display such Content (in whole or in part) and to incorporate such Content into other Materials or works in any format or medium now known or later developed.
For myself a few questions came to mind immediately after reading this.
1. “What the hell is Adobe thinking?”
2. “Are corporate lawyers really this out to lunch?”
3. “Why wasn’t greater thought put into supporting the rights of their users and managing the trust behind the Adobe brand?”
For the sake of full disclosure I have worked with creative agencies that have done work for Adobe in the past. It’s been a over 18 months since I last worked on anything Adobe related, but one thing is well known about Adobe… they take their brand very serious. By “brand” I mean the corporate perspective of what Adobe stands for and the reputation that they project. From a “brand” perspective this rights grab dramatically undermines the foundation in which their brand had been built upon namely “trust” and “empowering the creative professional”.
To quote Adobe from their Acquisition of Macromedia FAQ:
“What is Adobe’s mission?
Our mission is to revolutionize how the world engages with ideas and information. By acquiring Macromedia, we are strengthening this mission by making it easier for customers to create, manage, and deliver their ideas and engage with information of all types â€” in print, on the web, in video, and across mobile devices. We believe in enabling powerful, effective, and meaningful digital experiences across multiple operating systems in the broad span of diverse industries we serve.”
Kudos to fellow JMG-Galleries blog reader Ben Bailey for raising my awareness to this development.