Earlier in the year I wrote a series of blog articles on Social Media including Why Social Media Matters to Photographers. Shortly after the publication of these articles I began to receive questions from photographers concerned about the time commitment and return on investment (ROI) in relation to Social Media activity. After numerous e-mail correspondences & phone conversations explaining the non-traditional value of social media participation, I decided to run a survey on the subject as I was preparing to present on a Twitter Revolution panel at Photo Plus Expo. The (2) two goals of this survey was to:
- Answer many of the basic questions I was receiving not just with my professional opinion, but the cold hard reality of what other photographers were reporting in relation to their marketing & business efforts.
- Capture a historical snapshot of early business adoption of social media in the photography industry.
In less than a month I was blown away to have nearly 550 photographers take part in the survey. With the skillful help of friend, photographer and business designer Taylor Davidson the survey data was combed through to provide meaningful patterns and trends. After several weeks of review the results are summarized in the slide deck below along with some high level analysis to provide greater clarity on the subject. I hope this proves to be of great value to you and I invite you to share these survey results with your peers, trade organizations and others who have questions about Social Media.
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[tags]social media, photography, survey[/tags]