Continuing my thoughts from my previous post Assumptions of “Free”… One of the strongest arguments made in Free is that in a competitive market (namely the Internet for sake of discussion) all prices are driven towards Zero or Near-Zero Marginal Cost. In economic terms I completely understand the principle, but as a creative I find the notion disconcerting on multiple fronts. Back in 1993/4 I was a research ass
Continuing my thoughts from my previous post Review: “Free: the Future of a Radical Price” … Free: The Future of a Radical Price tackles a variety of challenging concepts that have perplexed very smart economists and entrepreneurs for sometime. The arguments made to justify Free and hail it as the future model, in a very broad sense, of online economics could easily be labeled ambitious or optimistic. While I
Chris Anderson kick-started the discussion of Free as a business strategy in early 2008 with his Wired article Free! Why $0.00 Is the Future of Business. His previous book the “Long Tail” received rave reviews and has become a must read for many in marketing and business development. The Long Tail explores the combination of market forces and newly available digital technologies creating revenue opportuni
This past Friday it surfaced that Facebook started including user profile photos in ads run with in the Facebook network. It’s widely known that if a product or service is vouched for by a close friend the liklihood that you’ll investigate and buy the product or use the service increases. The marketing and advertising folks at Facebook know their stuff and they’re taking full advantage of their term
Adobe Lightroom has been a critically important application to my photographic workflow, but from early on watermarking functionality has been limited. The standard copyright text line provided by Adobe Lightroom is enough, but lacks the ability to be customized giving photographers using it some level of individuality. As noted in my earlier blog articles on watermarking watermarks are not only functional to avert i
The advent of the app store has opened a large number of applications for niche markets and one of the most popular markets that developers have been targeting has been photography. The number of photography applications for the iPhone pales in comparison to the number of games that have been released, but what the numbers don’t reveal is the high percentage of quality apps versus junk available to photographer
It seems like only yesterday that I first reviewed the camera in the original iPhone “Apple iPhone Camera Review: The One Thing Apple Isn’t Hyping“. At the time of the iPhone release 3 years ago I was not terribly impressed with the quality of the digital camera with in the phone and my opinion didn’t change with the lack of camera upgrade in the iPhone 3G. As part of the iPhone 3G S release the cam
After attending the getMETAsmart event in San Francisco last week I became curious how photographers who read my blog and/or follow me on Twitter use it. To be honest I’d be even more curious how photo buyers or stock agents actually use metadata on a daily basis, but that will have to wait for another post. Metadata as many of you know is often discussed but rarely so in the context of how real people use it.